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    Case Study

    Hope Fitness Gear

    Overview

    With a philanthropic goal of donating 10% directly to children in need, Hope Fitness Gear came to use with a loyal fan base, but no clear strategy for expanding their brand or increasing revenue stream.  Selling only through Amazon, Hope recognized it’s potential and partnered with us in the creation of a dedicated Shopify store, enabling them to triple their annual revenue from the prior year in only 6 months!  In addition, through targeted recruiting we on-boarded 100 affiliates in the first 60 days of partnership and took advantage of the “home workout” boom by generating a 28X ROAS in the first 30 days.

    Goals

     

    • Launch targeted ad campaigns to increase online sales and track all data to maximize budget
    • Create Diverse Content to show the bands in a variety of uses and with clientele in all lifestyle categories
    • Develop Affiliate Program to expand organic reach, build social media community and drive commission based sales
    • Establish collaborations with venues, event marketers and other fitness brands

    Results

    • Converted $505.05 of Adspend budget into $14,207.81 in Month One.
    • Generated $22,000 of affiliate sales in Month One.
    • Maintained consistent ROAS of 10X minimum month over month with limited budget.
    • Increased follower base and social engagement through brand networking and giveaways.
    • Developed instructional videos for website on use of products

    RETURN ON AD SPEND

    28X

    +82%

    PURCHASES

    372

    +210%

    Cost Per Purchase

    $1.36

    -67%

    Media

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