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    Case Study

    Miracle Butter Cream

    Overview

    Mama Sita’s Miracle Butter Cream products truly are what they’re called. A miracle! They are all natural moisturizers with beautiful scents that you can use on your body from head to toe. We started working with Miracle Butter Cream at the perfect time. Sita Lewis has done an absolutely amazing job of getting tons of traffic and support from celebrities. With that said, the data and traffic we get is more than enough to run successful digital marketing campaigns. In the first month we generated a 6X ROAS on FB/IG. Our affiliate program has had a strong impact from month one.

    Goals

    • Set up digital marketing channels
    • Transition store to Shopify for better tracking (previous store was on Big Cartel)
    • Create an affiliate program with our special JD Media approach
    • Keep the brand relatable and true to Mama Sita’s Miracle Butter Cream
    • Utilize all organic celebrity content as creative collateral for campaigns
    • Keep the revenue stream consistent and always growing (opposed to seasonal)

    Results

     

    • Built out successful FB/IG campaigns
    • 6X Return on Adspend
    • We were able to use majority of the organic celebrity content to achieve high ROAS
    • The affiliate program has strong sales and engagement from month 1

    ROAS (Month 1)

    6x

    +100%

    Affiliates (Month 1)

    +20

    +100+

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